Business Communication Theory This work conducts an examination of five different books or articles on business communication theory and reports on each of these works. Cornelissen and Business Communication Theory The first work under review is that of Joep Cornelissen entitled "Understanding the Development nd Diffusion of Integrated Marketing Communications (IMC) A Metaphorical Perspective" reports that recently "theoretical commentaries and empirical research" regarding the conceptualization of Integrated Marketing Communications (IMC) have been concerned

Business Communication Across Cultures Business Communication is a necessary challenge that each person faces daily. Communication is an aspect of business that is necessary to success and achievement. Many countries in the world are industrialized to the point where their culture is in what is called the information age or the digital age. Digital technology, social media, and information technology are prominent aspects to life, communication and business. This paper will examine

An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior

" According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do

Historically, many companies have been resistant to this commitment due to their focus on the bottom line of the business which has become even more prominent during the current economic downturn. However, several factors have recently companies realize that sustainability is an investment that can generate tangible benefits. Most notably, research is increasingly showing that customers value supporting businesses that are socially responsible (Good business deeds, 2004). There is

It is also an excellent way to ensure that they will also participate to a long-term vision of the company. Alternative Solutions The company has at this point several potential alternative solutions. The first solution would involve not restructuring the business, keeping the same business format, but trying to increase revenues by diversifying the portfolio and by creating new services that will provide the technological competitive advantage needed. The company does